Many awareness campaigns focus on the overwhelming scope of human trafficking without offering any real solutions. We set out to educate the public with a 6-poster campaign highlighting different ways victims are tricked into sexual exploitation or become consumers of it when they watch porn. By partnering with DAs, nonprofits and sponsors, we achieved 15+ million views from PSAs on billboards, buses and trains, and distributed 6,500 posters to nonprofits, public agencies, and schools.
If I would have seen this while I was being trafficked, I might have understood what was happening. - Megan, survivor
This is the only campaign I’ve seen that is appropriately educational for school-age youth. - Janee’ Littrell, Assistant Superintendent San Mateo County Office of Education
Role: Creative Director, Producer
