info
/
1
2
3
4
5
6
7
·
·
·
·
·
·
·
Genice Jacobs, Producer & Director
×
NO TRAFFICK AHEAD
Anti-trafficking partners in the Bay Area sought to capitalize on the 2016 Super Bowl to bring focus to the issues of sex and labor trafficking. We set out to help people understand how human trafficking might touch them personally. We used everyday objects people would interact with regularly and paired them with unexpected, provocative copy to draw attention.
This multi-media campaign achieved 20 million views on transit shelters, interior train and bus cards, city toilet kiosks; Facebook ads; Google Adwords. 4,000 website hits.
Role: Co-Producer
Client: South Bay Collaborative to End Human Trafficking