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Genice Jacobs, Producer & Director
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STOP THE BLEED OUTDOOR
Stop the Bleed is one of the nation’s largest public health campaigns. We were tasked with the challenge of educating a large, ethnically and socioeconomically diverse population about this very sensitive issue. Our answer: Stick to a simple, immediate message, maximize readability and understanding, optimize reach by running ads on AC Transit bus tails and at Oakland International Airport (5 million views).
Role: Creative Director, Producer
Client: Alameda County Emergency Medical Services Agency