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Genice Jacobs, Producer & Director
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PROTECT OAKLAND KIDS
The tragedy of child sex trafficking in Oakland wasn’t getting the attention it warranted. With provocative headlines over a photo of a child’s bed and a teddy bear, we drew mass attention to this outrageous human right violation. The campaign was so successful that it was adopted by San Diego and LA Counties. It generated significant press, donations and volunteers to the cause. The iconic images earned 18 million media impressions and were picked up countless times by news outlets. Awarded 3CMA Best Public Service Campaign
“When I first saw the billboard, I pulled my car over and cried. For once, I felt seen. I felt someone cared. ”
Role: Producer
Client: Alameda County District Attorney